What does COVID-19 mean for Umbrella Festival 2020?

Music SA is in the process of designing this year’s Umbrella program to suit the challenges thrown up by the COVID-19 pandemic on the live music sector and further information will be provided in due course.

Is Umbrella Festival exclusive to South Australian music only?

Absolutely not! Interstate and International artists are welcomed (and encouraged) to get involved with Umbrella Festival.

Do I need to do my own marketing and promotion?

Yes, absolutely! Umbrella Festival aims to amplify the voices of those running events with us and promote them wherever possible, but you will also need to do your own promotion. Often, the more promotion you do the easier it becomes for us to further promote your show, so please keep this in mind as an incentive!

Can you sponsor my event?

Umbrella Festival is a festival presented by Music SA, a not for profit organisation, and unfortunately we are not able to offer monetary sponsorship to any open access live music events. As an open access festival, artists pay a fee to be registered in Umbrella and use their own funds to stage their productions and/or run their venues and receive their own ticketing income.

I’m looking for a venue for my event, what sort of things should I be considering?

Capacity – This is pretty essential, you don’t want to book a venue too big or too small. If you are realistically expecting 50 people at your event it’s not a good idea to book a venue with a 300 capacity. This works in reverse also, as a room that no one can move in is not ideal either.

Cost of Hire – Is it within your budget? What does the hire cost cover? Is it an upfront cost or a cut of the ticket sales? Do they have a PA equipment and a stage, a dressing room etc. On the other side of this, if the venue you want to perform at is one that regularly programmes live music, will they pay YOU a guarantee so that you can cover artist fees?

Location – Is there parking available? Is it wheelchair accessible? Is there public transport close by?

Is the venue suitable? – Does the venue provide staff? Is it licensed? Does the existing clientele suit your event? What genre of music does well at the venue?

For more information please read Music SA’s helpful Venue Factsheets by clicking here

Search our venue directory here.

Where does Umbrella Festival take place?

Umbrella takes place primarily in live music venues and other locations that have the ability to activated with live music events within the Adelaide CBD and surrounding suburbs. 

What kind of events will there be? 
Umbrella is a celebration of all forms of contemporary live music. Think orchestras, folk, hip hop, metal, pop, acoustic, children’s music, punk, electronic, world music and everything in between. Expect emerging and established artists, original music, tribute acts and more!

I am an interstate/international artist who wants to come to South Australia to perform during Umbrella Festival – where do I start?

Please email jessi@musicsa.com.au for guidance and assistance in getting your event registered with Umbrella.

Can I offer tickets to my show for Umbrella giveaways and competitions?

Yes! By doing this we can promote your event on Umbrella Festival social media platforms. Please liaise with our marketing coordinator: lauren@musicsa.com.au 

I’m looking for other artists to join my event/I’m looking for a venue for my event.

Music SA has both an artist directory and a venue directory available on their website for your perusal.

Artist Directory: http://www.musicsa.com.au/directory-type/artist/ 
Venue Directory: http://www.musicsa.com.au/directory-type/venue/

Music SA does not provide a venue/artist matching service. It is up to you to plan, register, promote and manage your own event. We are always happy to chat about ideas for your event and point you in the right direction. If you run a venue and want to be involved, click here to register on the Music SA Venue Directory.

My question is not answered here, how can I get in touch?

For general Umbrella Festival enquires please email jessi@musicsa.com.au 
For marketing enquiries, please email lauren@musicsa.com.au  
For those wishing to meet the Umbrella Festival team and get some face time with us prior to registering your event, you are welcome to organise a consult via the emails above.