What is Umbrella Festival Presents: GO LIVE?

Due to COVID-19, we have re-imagined Umbrella Festival 2020 to ensure everyone’s safety, and better support and suit the current needs of South Australian live music industry in this difficult time. 

Umbrella Festival presents: GO LIVE is a major marketing campaign encouraging audiences to safely attend South Australian live music from 18 September to December 31 2020. GO LIVE supports live music events happening absolutely anywhere in South Australia.

Promoted across radio, print, online, and traditional advertising channels, with an online weekly gig guide as the centrepiece, GO LIVE is backed up by steps to safely support SA’s live music industry through this tough time.

When will the GO LIVE Gig Guide go online?

The Gig Guide will be available on this website from Tuesday September 15!

GO LIVE will be promoting live music gigs happening all across South Australia between September 18 and December 31.

Mark it as a favorite on your desktop and mobile, and refer to it for the rest of the year for all your gig-going plans!

Can my gig be a part of the GO LIVE gig guide?

Absolutely, we want to list all of your gigs!
Please email the below details to gigguide@umbrellafestival.com.au

Event Title
Ticket or Facebook Event Link
Venue Accessibility Information

Is there a curated program during GO LIVE?

We are very excited to present several tent pole events throughout the GO LIVE campaign. This includes a collection of three parkland picnics of live music called Parks and Rockreation, a twilight sonic and visual display in the Botanic Gardens as a part of the Botanica Lumina program called Noise//Nature and First Nations festival Blak Nite 2020.

Where can I find GO LIVE related news online?

For all your GO LIVE news and information between now and December 31, continue to follow Umbrella Festival on both Facebook and Instagram. The GO LIVE gig guide specifically will only be available on this website.

Do I need to do my own marketing and promotion?

Yes, absolutely! GO LIVE aims to amplify the voices of those running live music events, and promote them wherever possible, including major print, online and outdoor advertising, but you will also need to do your own promotion. Often, the more promotion you do the easier it becomes for us to further promote your show, so please keep this in mind as an incentive!

Can I offer tickets to my gig for GO LIVE giveaways and competitions?

Yes! By doing this, we can promote your event on our social media platforms. Please liaise with our marketing team: lauren@musicsa.com.au and skye@musicsa.com.au

Can you sponsor my gig?

GO LIVE is presented by Umbrella Festival and Music SA, a not for profit organisation, and unfortunately we are not able to offer monetary sponsorship to any open access live music events.

Does my gig need a COVID Safe Plan and a COVID Marshal?

If your gig is in  a traditional venue, the COVID safe plan , COVID management plan and COVID Marshal will be provided by the venue.
If your gig is taking place in a non-traditional space and have questions about this, please refer to the COVID-19 resources page on the Music SA website.

To keep up to date with South Australian updates on COVID-19 please visit SA Health. 

Will Umbrella Festival return in 2021?

Definitely! We will return in our traditional format in Winter 2021, bigger and better than ever!

My question is not answered here, how can I get in touch?

For general enquiries about GO LIVE or Umbrella Festival please email jessi@musicsa.com.au For marketing enquiries, please email lauren@musicsa.com.au or skye@musicsa.com.au