AboutUmbrella Festival 2022
Umbrella Festival acknowledges and pay our respects to the Kaurna people of the Adelaide Plains and the traditional custodians whose ancestral lands on which our festival takes place. We acknowledge that these lands were never ceded, and remain as important to the living First Nations peoples today and value their ongoing connection to the land, desert, sea and culture. We pay respects to all Elders; past, present and emerging.
Umbrella Festival is a South Australian open access live music festival presented by not-for-profit organisation, Music SA.
Music SA is a not-for-profit organisation that exists to promote, support and develop original contemporary music in South Australia. We are always pursuing the support of kind individuals and organisations to help execute Umbrella Festival which exists not only for the South Australian community to enjoy, but to offer commercial outcomes to venues, and employment opportunities to artists and presenters.
As a staple South Australian winter offering, in 2022, the festival will be held from July 1 – 31.
Anyone who registers with Umbrella Festival will have their gig featured in thousands of copies of the printed programme, distributed state-wide, as well as online, and you will leverage off the massive marketing campaign that is Umbrella Festival. In partnership with Moshtix, Umbrella Festival provides a ticketing platform and other encouraging resources such as workshops and info sessions to make the process as simple as possible. It’s all about the music.
Since its inception 6 years ago, Umbrella continues to grow and adapt to the ever-changing music landscape of South Australia. Now in 2022, we are dedicated to the recovery of the live music sector, creating a platform to allow hosting and performing live music easier than ever before. Given the difficulty of the past 2 years, we have re-introduced a subsidised registration fee of $25 per event that will apply for the entire registration period.
“Umbrella contributed $1.81million generated (GSP) to our economy in the 2021 season”
This year, we will be offering an exciting selection of both curated and open access live music events held across the Adelaide CBD, surrounding suburbs and stretching across the whole state of South Australia. The main purpose of the 2022 festival is to continue to help the local music industry recover and rebuild from the effects of COVID-19 and to warm and brighten the colder weeks, in complement to and collaboration with other activations and activity offered by Illuminate Festival, AIR and Adelaide Guitar Festival.
Funding assistance is gratefully received from the Live Music Events Fund through the Music Development Office (MDO) and the South Australian Tourism Commission. Other major partners include the City of Adelaide, Adelaide Fringe, Moshtix, and the Australian Hotels Association (SA Branch).
Adelaide is officially recognised as a UNESCO City of Music. For audiences, Umbrella is the perfect incarnation of what it means to be a UNESCO City of Music. Umbrella is a grass roots organic creation that is made up of local venues and mainly local performers. It has a connection with the people and places of South Australia, so that visitors who attend Umbrella events experience something that is quintessentially South Australian and reflective of a live music sector that is envied across the nation